Let's start by highlighting the benefits of the Campaigns feature:

  1. No limit on recipients or contacts.
  2. More robust recipient or contact selection.
  3. Schedule message sending in the future.
  4. Visibility of metrics to measure the success of a campaign.
  5. Compliance with TCPA regulations.

You may have already noticed the mention of the word "contacts"; and if you had any doubts, the answer is yes. The Campaigns feature comes with a Contacts screen.

In Contacts you will be able to see the directory of your clients' phone numbers, whether your team added them, or your clients have interacted with BrainHi through a missed call or text message (SMS).

How does this affect the current mass messaging feature?

You will have a limit of sending 200 messages per day, to avoid message reception issues due to phone carrier regulations. In the Campaigns feature, we provide you with a dedicated number to send mass messages in compliance with regulations.