Mass messages and confirmation sends are limited to a maximum of 6 segments because telephony providers filter messages with too much content. Additionally, when providers split messages into segments, your clients may receive them out of order.

The text messaging best practices we recommend in English are:

  • Create a text message using as few segments as possible.

    • 1 segment = 1 text message

  • Avoid using accents, punctuation symbols, and emojis since text message providers may count them as additional characters and the message may not display clearly visually (e.g., á = a'; emojis: 😊). We understand this may not be grammatically correct, but it is easier to understand visually.

  • If you have a very long message to share, you can share a link pointing to the detailed information instead.

    • You can share that link with us to convert it into one that follows messaging best practices and is less likely to be filtered by providers.

This is why we have reduced the number of segments to 6, to prevent messages from being filtered and arriving out of order for your clients.

Six segments are approximately 900 characters. On the other hand, if you write certain special characters (such as accents), segments become smaller, and in that case the limit is 402 characters.

Individual messages are not being limited because they are not sent as a "blast" (many messages sent at the same time), making it less likely that the telephony provider will filter them or send messages out of order.

Related articles