The versatility provided by communication via text message is unmatched. Particularly when we have the options of mass messages for greater customer reach, Marketing Campaigns for business growth, and automated sending of repetitive responses to lighten the workload. In addition to all these channels, we have at our disposal the ease of sending documents, images, and links to strengthen communication.

However, the sending of these resources is governed by federal regulations established by the Federal Communications Commission or FCC. This aims to protect consumers from fraudulent or unwanted messages. As a result, phone carriers have taken it upon themselves to comply with the rules of this federal commission and protect their customers in the same way.

Consequently, in our case, we have seen that there has been an effect impacting the deliverability of messages containing links. This sending issue does not affect the messaging sent on our end, but rather how it is received by the client. This is why we have made adjustments to links that have previously been filtered to ensure better message delivery.

For this to work, we have opted to help shorten links that have previously been sent. By shortening, we mean reducing the number of characters that make up a link, also providing a private domain so it can pass the regulations established by the FCC.

Where will the changes be reflected?

Our team has worked on developing an adjustment where, when sending a message, BrainHi will detect the intent to send a link. If one is found, it will be converted into a short link under a private domain on our side.

The main places where we will filter links are:

  • Individual messages sent from the Conversations section
  • Mass messages sent from the Conversations section
  • Predefined messages set up in the Messages section of Settings, which are sent by Lara.
  • Predefined links in the user profile e.g.: location.
  • Messages sent from Campaigns.

Example of how it will look

Example of a link before transformation: https://goo.gl/maps/pw8Wj46Cwav2Cgr29

Example of a link after transformation: brainhi.click/location

These efforts have been made to prevent messages from being identified by your client's phone carrier as "fraudulent" or "unwanted" (SPAM).

What can I expect coming up?

  • At the moment all these changes will not require any action on your part, as they will happen automatically! So any link you configure in your automated responses, sent by Lara, or any link sent manually by you or your team, will be converted to a BrainHi link.
  • Optimization in your message deliverability. By establishing a private link domain, we ensure we continue to comply with the rules stipulated for consumer protection.
  • We will be able to assist you in measuring the actions taken by your clients. Each link sent can be tracked for usage. This progress can be discussed and requested with our Customer Success team by coordinating a consultation with your contact.
  • Important: Try to send original links and not previously shortened links as this could affect the deliverability or use of the sent link.

For this or if you have any questions, you can write to us at: customersuccess@brainhi.com

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